One of the most sensational models that ever was: Gemma Ward floated onto the catwalks in 2003 (as a Prada exclusive, no less) and changed the game. She was followed by an endless stream of babydoll-faced models like Vlada Roslyakova, Heather Marks, Lily Cole, and Lisa Cant, all with wideset eyes, narrow jaws and tip-tilt pouts. None of them had quite the alien beauty and ethereal poise of Gemma, who went on to be the face of Prada, Dolce & Gabbana, YSL, Valentino, Louis Vuitton… She quit modeling in 2009 (though she’s rumored to return) after dominating the decade and making a permanent mark on fashion.