A filmmaker in New York rounded up a gaggle of models to run the streets of New York in just their unmentionables. According to the New York Daily News, the event was to promote an “international apparel designer and retailer.” Featured in the background of several of the images are The GAP and H&M, so it could be one of those, or, of course, it could always be American Apparel.

But in other news, what do you think about this stunt? Are the models who did it boldly going where — well, where quite a few have gone before? Or are they just making things awkward for people who are trying to have a nice, quite cup of coffee, like the couple in this picture?