When you think of a gold digger, what springs to mind? Some wily lady, maybe, who hangs out at hotel bars wearing a skimpy black dress and sitting seductively cross-legged waiting for her next 50-year-old divorced target to come marching into the bar all unassuming and rich?

Me too. Not that there’s anything wrong with that. I support a woman’s right to marry for money (no, I really do). I support a woman’s right to marry for any reason she wants. Or not marry for any reason she wants. What the fuck. I don’t care.

But I digress…

What I don’t think of when I hear the phrase “gold digger” is the following: female Olympians, who train their entire lives to become peak athletic specimens — peaker ‘n you are — and suffer and sacrifice all with the hope of scoring a few moments during which they can prove that they are the absolute motherfucking best at their sport in the world.

Nope. Wouldn’t call them gold diggers.

But Nike would! And indeed, Nike did. The international purveyor of sportswear, who should know what it means to be an athlete as well as anyone, released a shirt for women that reads: “Gold Digging.” The description over at Nordstrom reads: “Cheer on the Olympic team’s medal quest in a fitted tee screened with a gilded logo.”

GET IT?! Cause they’re trying to win a gold medal. It’s supposed to be funny, but like Daniel Tosh’s rape joke, it isn’t. it’s not that jokes about female athletes can’t be made, it’s that if they are going to be made, they should make us laugh. Not want to punch a corporation in its face.