It’s no exaggeration to say that most of us are obsessed with Korean beauty. But Korean fashion? That’s an area that we can still discover a lot more. Nordstrom is making it easier to do just that with its latest KPOP-In@Nordstrom event.
Nordstrom recently hosted a Korean beauty Pop-In much to the delight of all K-beauty lovers, but the latest event is helping to show that K-fashion is as good as Korean beauty. The K-Fashion pop-in is actually the third part of KPOP-In@Nordstrom series. It is curated by Vice President of Creative Projects at Nordstrom, Olivia Kim, and introduces us to some of the coolest, need-to-know Korean fashion brands and trends.
The event brings together women’s, unisex and accessories designers including J KOO, SJYP, Yune Ho, SUECOMMA BONNIE and NEUL, and much more. Even if you don’t recognize the names, you’re going to want to check out the pop-up shop because it features a range of styles from girly pieces to bold streetwear to unique silhouettes. Therefore, there should be something for everyone.
Kim said in a press release for the KPOP-In event, “The Korean fashion scene is exploding. There’s so much buzz and energy around Korea and Seoul Fashion Week, and fashion there is differentiated in how quick, energetic and youthful it is. Street style there is beyond, and more and more people are paying attention now which is exciting to watch. They have an ability to grasp, absorb and adopt a trend and really embrace it, and then move on. The pace at which they’re doing that is really incredible and it’s so much faster than anybody else. They’re doing that with fashion, but also with television, electronics, technology, and beauty.”
If you want to get acquainted with Korean fashion, the KPOP-In@Nordstrom is on from March 31 until May 7 at select stores in the United States and Canada. They include: Downtown Seattle, Seattle, Washington; Bellevue Square, Bellevue, Washington; NorthPark Center, Dallas, Texas; The Grove, Los Angeles, California; Michigan Avenue, Chicago, Illinois; CF Toronto Eaton Centre, Toronto, Ontario; and CF Pacific Centre, Vancouver, British Columbia.
If there isn’t a KPOP-IN@Nordstrom that’s local to you, don’t worry because you can still check out the curation on the Nordstrom website.
The K-Fashion: KPOP-In@Nordstrom event will run from March 31 to May 7.