We are beginning to see more and more fashion campaigns featuring a wider variety of ages, races and body types. It has been great to see more plus size models and real women in body positive campaigns. Shortly after a bunch of diverse fashion campaigns, we now have a gorgeous campaign from underwear line, Pansy, which features pregnant models.
The organic underwear line’s newest ads feature two pregnant models showing off their beautiful baby bumps and wearing simple black and white bras and panties. The models pose on a bed with their pregnant stomachs fully exposed. According to Refinery 29, one model is four months along and the other is eight months pregnant with twins. The images capture the beauty of pregnancy, and the best part is that they have not been Photoshopped.
The campaign comes shortly after You Lingerie featured an entire lineup of pregnant models in their fashion show. Last year Karl Lagerfeld also chose a pregnant model to close his Fall 2014 Chanel Couture show and CR Fashion Book featured a mom-to-be in a fashion editorial.
Everyone loves to see celebrities showing off their baby bumps but we don’t often get to see pregnant models in fashion editorials or ads. It is great to every type of body shape being portrayed in the fashion industry and to fully celebrate the female form and all of its changes.
(Photo: Terri Loewenthal/Pansy via Refinery 29)