See this reddish-pink block? That would be “honeysuckle,” which Pantone just named Color of the Year (for 2011). In other words, expect to see it splashed all over your local fast fashion giants inside the next couple weeks.

Here’s Pantone’s explanation of their choice:

“Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.”

We believe you.

If you’re not convinced, read more about this “captivating, stimulating” shade over at Pantone.

Or get thee to a Bobbi Brown counter and get on this shit before everyone else.