hey mom it fits photo

Life as an overweight kid is hard enough without having to go on a scavenger hunt for clothes. A new Kickstarter, “Hey Mom, It Fits!” is seeking funds to create attractive, available children’s clothes in larger sizes.

An estimated 1 out of 3 kids in the United States is overweight or obese, and yet few retailers stock enough options for kids who wear plus sizes. Project founder Ruth Smith of Bolingbrook, Illinois is striving to fill in the gaps. “After working with plus sized women’s fashion for years,” she writes, “it was painful to see parents come into a women’s store to purchase clothes for their 9- to 12-year-old children.” Not only is this a source of embarrassment and discomfort for many kids, but it also unfairly puts limits on the time they get to just be young. Smith adds, “Many of the children looked like little women and not little girls.”

Hey Mom, It Fits! is seeking to meet a goal of $12,000 by December 8. Backers will receive thank-you gifts like a t-shirt or sweatshirt, a pair of custom jeans for a child or adult, or the chance for their child to be a model in the catalogue. Pretty adorable.

It’s definitely not ideal for a large number of children to suffer with obesity, as it can lead to physical and mental health issues, but outcasting the kids who already struggle is never the solution. Thankfully, people like Ruth Smith are working to bring some peace to the experience of shopping with a plus sized kid. She writes,

I can remember the frustration when shopping for my plus sized child. We went from store to store and came up empty handed. Remember, clothing is supposed to make you feel good about yourself, but for my son it was a source of rejection.

Here’s hoping projects like Hey Mom, It Fits! will positively impact the lives of plus size kids. “We would like to show them that no matter your size, you are a beautiful individual,” Smith writes. Amen.

[Via HuffPo]