There’s something a little…unromantic about buying a wedding dress at the same place you might buy bulk quantities of Cheez-Its. Also, it seems a little too likely that you’d dirty up the dress as you ventured forth into the store to eat all the samples.

But as is often the case, someone out there disagrees with me, and I know this because designer Kirstie Kelly is set to launch her first ever collaboration with the store, starting in Los Angeles and San Bernadino this week.

The biggest incentive to shop here, in my opinion, is that the collection will feature sizes ranging from 2 to 24, which means that brides of all sizes will be able to see what their dress is going to look like. A significant bonus.

Anyway, what do you think?

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