denim0

We’re gearing up for Coachella and festival season and beauty and clothing brands are eager to help us out. Normally, we see a lot of glitter beauty products, colorful makeup and floppy hats galore. But, we know that there are always some surprising options. One example that has gone viral is a denim thong from PrettyLittleThing.

(Related: Maybelline Is Launching Three New Master Chrome Highlighters, And People Cannot Wait)

Denim shorts are a festival staple, but a denim thong? That’s definitely something different. The Mid-Wash Denim Knicker ($22) is like a very skimpy pair of denim cut-offs. They are very high cut in the front and on the reverse they have a proper thong back.

denim

PrettyLittleThing describes them as follows, “Dare to wear these fierce denim knickers girl. Featuring a denim material in a seriously flattering high rise style. Team these with some killer chap trousers and matching bralet for a show-stopping festival outfit that is gonna get you noticed for all of the right reasons.”

(Related: BH Cosmetics’ Latest Collection Will Get Us Ready For Festival Season)

If you wanted to pick up your own denim thong, PrettyLittleThing’s Denim Knicker is actually sold out. Really. If you still want one, we guess that you’ll have to DIY your own. Just beware of the chaffing.

denim1

(Photos: PrettyLittleThing)