Health Goth is a curious style to me. It’s part ’90s (think the gym class scene in Clueless) part goth, and all high-fashion. It’s always amazing to see how people can pull off such crazy sounding style and have it look, well, great. So it’s no surprise, the queen of hard-to-pull of, Rihanna, is adding to the Health Goth fashion regimen with a Creeper for PUMA.
What’s a creeper you ask? It’s basically a platform sneaker, but also not at all. The creeper, which is short for brothel creeper, was adopted from suede boots worn by North African soldiers in WWII. The soles, which were made of crepe rubber (hence “creeper”) were developed commercially in 1949 in the UK and then became a huge staple in the punk scene throughout the 70s.
The PUMA Creeper, which debuted today in black-and-white, is a bit slimmer-soled than what you’d typically think of a creeper, and will be released as part of Rihanna’s bigger FENTY collaboration with the sportswear brand. Menswear brand Mr. Completely, which had previously been a part of customizing creepers for RiRi and brands like Adidas and Nike, helped her with the design of the shoe. In a press release, Rihanna said:
“I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
While only available in the black-white colorway right now, it will also come in two other unannounced color combos. It’s being launched exclusively for a NYC pop-up shop in SoHo from September 15th to the 17th. The first three colors of the PUMA Creepers be available through PUMA.com and lifestyle shops worldwide starting September 25th with new color and material releases in November through 2016.
The $120 shoe is a mash up of punk and high-fashion and is kind of amazing. I can see this shoe creeping (sorry, I couldn’t resist) into #streetstyle fashion in the coming months, paired with joggers and a leather jacket.
Rihanna, who just recently teased about launching her own cosmetics line, isn’t a stranger to being at the forefront of a huge fashion campaign. Her first editorial spread for Dior was the definition of sexy and brooding, and it really solidified her as a fashion icon. That Met Gala dress, though the source of many hilarious memes, was the epitome of hard-to-pull off and she somehow did it. The PUMA Creeper screams Rihanna, in the best way possible.
I’m not doubting this launch is going to be a huge event, so best get ready to get in line.