Since news of Apple CEO Steve Jobs’ death came yesterday, St Croix, the brand that manufactures his signature mock turtleneck sweater, has reported a huge jump in sales. According to TMZ, a rep for the brand said they’ve had “an almost 100% increase in sales” since yesterday. Say what?
I’m going to give them the benefit of the doubt and assume they’re telling the truth. Even so, it reeks of a bit of crass self-promo, but then again, it wouldn’t be the first time a company has attempted to cash in on a well-known figure’s death. (Princess Di memorabilia, anyone?) This aside, why is everyone suddenly so into dressing like Steve Jobs? Is everyone planning to dress up as this recently deceased person for Halloween? Or perhaps a bunch of people think that now that Steve Jobs is dead, there’s room for a new Jobsian figure in the world, and that the first step to becoming that person is to purchase a $200 microfiber mock turtleneck?
In any case, I find this quote from the St. Croix rep particularly amusing: “We have a great respect for everything he did and we’re glad he believed in our American-made product.” Nice sentiment, but I’m pretty sure iPads are made in China.