The Saudi Arabian government has decided to enforce a 2006 law stating that only women can work in the country’s lingerie stores.

The law was put into place as an offshoot of an uber-conservative interpretation of Islam called Wahhabism, but hasn’t been enforced until now, partly because it’s contradictory to a different regulation stating that women can’t work at all.

But apparently, buying lingerie from men was embarrassing enough for all parties involved that the government stepped in. According to the AP, the decision to enforce the 2006 law will mean that needed employment could become available for women in the area, although it comes at the expense of men forced to quit their underwear slinging:

Although the decision affects thousands of men who will lose their sales jobs, the Labor Ministry says that over 28,000 women, many of them South Asian migrants, have already applied for the jobs.