So Brit “enfant terrible” Gareth Pugh showed at Florence’s Pitti Uomo. Fashion filmmaker Ruth Ogben (who recently did that also-trippy Givenchy video) directed the clip. I know it’s ten minutes long but it’s Friday and if you’ve got that much time to kill, you should check it out. The clothes are extraordinary.

(via Fashionista)

[youtube=http://www.youtube.com/watch?v=Qo5wdMiXHQ4]