Let’s get real for a second here: I think it’s pretty safe to say that about 70 percent of the people looking at wedding dresses aren’t actually getting married any time in the near future. If that weren’t the case, shows like Say Yes To The Dress wouldn’t exist, and I wouldn’t be as excited as I am about Self-Portrait‘s debut bridal collection, which, if you haven’t heard, is all kinds of stunning.
And really, I wouldn’t be altogether surprised if you hadn’t heard about the impending launch, mostly because Self-Portrait is a relatively under-the-radar brand based out of the UK. It’s caught the attention of celebrities like Gigi Hadid, Lucy Liu, Kristen Stewart, and Miranda Kerr, but other than that, if you’re not an American who frequents Bergdorf Goodman, Self-Portrait’s exclusive U.S. retailer (it’s okay, I’m not either), you wouldn’t have had a real reason to come across it.
But now that you’re all here and enlightened, we can talk about the bridal range with all of the excitement it deserves. While it may not be as affordable as, say J.Crew‘s spring bridal line or the recently-announced Needle & Thread line for Net-A-Porter, it’s still relatively budget-friendly, with gowns ranging in price from $1,020 to $1,550, exclusively at Bergdorf Goodman. The best part? They’re a far cry from so many of the more traditional gowns on the market today. Designer Han Chong to Vogue UK:
“I think it’s about understanding what the modern woman today wants and creating that perfect balance. The versatility of our pieces has definitely been a key factor to our success. A mixture of intricate detailing combined with comfort makes our dresses perfect for wearing day or night, which I believe is a perfect formula for occasion dressing.”
What’s more, Chong has expressed a desire to make non-traditional bridal pieces more mainstream, rather than relegating them to more isolated markets and shops. He said,
“I felt there was a gap in the market for cool, understated gowns that still had the ability to feel feminine and timeless. I wanted to take the stress out of bridal-gown shopping and create a range where there is no need to visit specialist bridal boutiques.”
Unfortunately, the line isn’t launching until March, but the dresses are available for pre-order now on Bergdorf Goodman’s website! If you’re still on the fence about ordering, or if you, like me, just want to look at some pretty wedding dresses, here are some of my favorite ones from the collection:
…I need it.
This feels very antique-y to me, but not in a way that screams that you were trying to go vintage.
The perfect combination of simple and detailed.
This almost looks like the above off-the-shoulder dress, but with the sleeves tucked under the arms, and I’m not mad about it.