If you’re a fan of Serena Williams, you will know that fashion is as much a passion of hers as tennis. She has graced many red carpets and magazine covers but today is a big day for her because she has officially launched her own fashion collection, Serena. If you’re a fan of athleisure, get ready because you’re going to want everything in the launch.
Serena took to Instagram today to explain what a big occasion the launch of the collection is for her. She wrote, “After 15 years of false starts, and people in fashion telling me ‘no,’ it only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch Serena, my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard”
They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me "no," it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you're worth it. #BeSeenBeHeard
The collection is full of the sort of pieces that you want to lounge around in on the weekend, but are still chic enough that you’ll want to go out and show them off. The collection includes logo T-shirts, dresses, bralettes, briefs, joggers, jackets and a logo pin. There are 13 pieces in the debut line and they range in price from $14.99 for the aforementioned pin to $205 for a denim dress.
The dresses in the collection are easy pieces that can transition from day to evening especially the Palm Beach Slip Dress ($125) and the Varsity Zipper Dress ($195). The Essential Pencil Skirt ($88) is also a piece that could work for many occasions.
If you want to be seen and heard, you can shop the Serena collection the brand’s website now. There’s currently free shipping on orders over $200, so now is a brilliant time to see the range that has been many years in the making.