Sia-dry-cleaner-twitterHaving one’s clothes ruined at the dry cleaners is devastating. I don’t mean to be hyperbolic, but dry cleaner disasters always seem to happen to one’s very favorite clothes when one is super emotional from PMS and having a shitty day anyway. So it feels like the end of the freaking world, at least until you get a cocktail in you and chill out and realize it’s just clothes and nothing all that bad has actually happened to you.

When a dry cleaning disaster occurs, one has several options. Ruining that dry cleaning business by siccing one’s hundreds of thousands of Twitter followers on it is generally not open to most of us, but that’s the route one famous person decided to take yesterday when singer Sia Furler discovered that her dry cleaner had ruined some of her favorite things:

Her 466,000 Twitter followers were only too happy to get involved.

And Sia took them up on their offer:

Poor Metropolitan Dry Cleaning of Jamaica, N.Y., was unprepared for the onslaught of fake Yelp reviews that followed. Some of the reviews were clearly jokes, most notably the one that just said, “I was murdered here. Would not recommend.” But many looked real and laid on the vitriol, with one faux customer calling the shop, “laundry Nazis.”

Most of those were from people who do not even live in New York and could not possibly have used the dry cleaner’s services. That violates Yelp’s terms of service, which specify that reviews are supposed to be real and based on actual personal experiences, not angry fans trying to curry favor with celebrities.

Having nearly 500,000 Twitter followers is a pretty big achievement, but with great power comes great responsibility. Celebrities probably shouldn’t be using their Twitter fans to try to ruin businesses that tick them off.

The Better Business Bureau even intervened, saying:

I’ve had things ruined at drycleaners. It’s disappointing, but part of the risk of having someone else clean your clothes for you. Conferring with the owners and trying to reach a solution is probably the best choice, followed by the Better Business Bureau report, or the Yelp review (but only if it’s real). In the end, even a dry cleaning disaster is just a case of some lost clothes. When all else fails, the best advice for how to deal with that kind of disappointment actually comes from former Gawker editor Neetzan Zimmerman:

(Photo: WENN)