A promo image featuring the model in question.

Yesterday, we told you about how UK watchdog group the Advertising Standards Authority (ASA) banned a Marc Jacobs fragrance ad starring Dakota Fanning for its obvious riff on Lolita. In the same fell swoop, they also banned the following ads for British fashion label Drop Dead, after showcasing the model’s extreme thinness was deemed “socially irresponsible.” Most of the images floating around don’t feature the “denim shorts” specifically described by the ASA, so we’re betting the offending image is this:

And a better glimpse of the model in question:

The ASA’s assessment:

“The ASA considered that the model was very slim, and noted that in the bikini images her hip, rib and collar bones were highly visible. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones. We considered that in combination with the stretched out pose and heavy eye makeup, the model looked underweight in the pictures.

We considered that using a noticeably skinny model with visible hip, rib, collar and thigh bones, who wore heavy makeup and was posed in ways that made her body appear thinner, was likely to impress upon that audience that the images were representative of the people who might wear Drop Dead’s clothing, and as being something to aspire to. Therefore, while we considered the bikini and denim short images might not cause widespread or serious offence, we concluded they were socially irresponsible.”

“Socially irresponsible” is a pretty serious charge. However, we see how someone might describe the small image (with the shorts) as “sickly.” If not all of them.

Do you think the ad should be banned? Does banning images like these have genuine benefits? Does the model actually look sick or is this business as usual for fashion? Are these images more or less offensive than Topshop‘s infamous–and also banned–photo of size-0 model Codie Young?

Tell us what you think.

[b5poll id=”e1e5ae58bcc88ed9815cf9b2d0beb996″]

(via Retail Gazette, HuffPo)