Remember the time that plus size swimsuit brand swimsuitsforall recreated a Sports Illustrated Swimsuit Issue cover that was even better than the original? Well swimsuitsforall has kicked up a notch this year by having one of its ads run in Sports Illustrated’s 2015 Swimsuit Issue as part of its #CurvesInBikinis campaign. According to The Huffington Post, the ad, which features plus-size model Ashley Graham, will mark the first time that Sports Illustrated has ever run an ad featuring a plus-size model in its magazine.
The ad shows Ashley wearing a black bikini from swimsuitsforall’s Swim Sexy line and posing with a male model in some luxurious tropical locale. She and her bikini are emitting so much sexiness that her male counterpart absolutely cannot. He is shown throwing himself into a pool to keep from bursting into flames on account of her radiant beauty. Or at least that’s my interpretation of what’s going on in this groundbreaking ad.
While it would have been exponentially more progressive if Sports Illustrated had decided to do a plus-size cover or spread on their own, swimsuitsforall deserves a round of applause for making this move. I am gleeful about the fact that the good people at swimsuitsforall are engaging something that’s probably been used to create unrealistic beauty standards as a platform for promoting their brand and women with curves. There’s something about move that’s just genius to me.
It’s also pretty cool that they’re using Ashley, who is a fashion force in her own right. She’s signed to IMG Models and appeared in a lingerie commercial for plus size retailer Lane Bryant that major networks like Fox and ABC refused to air four years ago.
Seeing her in this video for the #CurvesInBikinis campaign makes me want to head over to their website and buy all the black swimsuits they have stat.
I’m crossing my fingers that other magazines will literally take a page out of Sports Illustrated’s book and give us more spreads, covers, ad campaigns with ladies who look like the rest of us.
Photo via Business Wire