swimsuits for all plus size ad via business wire dot com

Remember the time that plus size swimsuit brand swimsuitsforall recreated a Sports Illustrated Swimsuit Issue cover that was even better than the original? Well  swimsuitsforall has kicked up a notch this year by having one of its ads run in Sports Illustrated’s 2015 Swimsuit Issue as part of its  #CurvesInBikinis campaign. According to The Huffington Post, the ad, which features plus-size model Ashley Graham, will mark the first time that Sports Illustrated has ever run an ad featuring a plus-size model in its magazine.

(Related: The First Looks From Target’s New Plus-Size Line Will Get You Excited For Spring)

The ad shows Ashley wearing a black bikini from swimsuitsforall’s Swim Sexy line and posing with a male model in some luxurious tropical locale. She and her bikini are emitting so much sexiness that her male counterpart absolutely cannot. He is shown throwing himself into a pool to keep from bursting into flames on account of her radiant beauty. Or at least that’s my interpretation of what’s going on in this groundbreaking ad.

(Related: You Need To See GabiFresh’s Sexy New Fatkini Line For Women Sizes 12 – 24)

While it would have been exponentially more progressive if Sports Illustrated had decided to do a plus-size cover or spread on their own, swimsuitsforall deserves a round of applause for making this move. I am gleeful about the fact that the good people at swimsuitsforall are engaging something that’s probably been used to create unrealistic beauty standards as a platform for promoting their brand and women with curves. There’s something about move that’s just genius to me.

It’s also pretty cool that they’re using Ashley, who is a fashion force in her own right. She’s signed to IMG Models and appeared in a lingerie commercial for plus size retailer Lane Bryant that major networks like Fox and ABC refused to air four years ago.

Seeing her in this video for the #CurvesInBikinis campaign makes me want to head over to their website and buy all the black swimsuits they have stat.

I’m crossing my fingers that other magazines will literally take a page out of Sports Illustrated’s book and give us more spreads, covers, ad campaigns with ladies who look like the rest of us.

Photo via Business Wire