Let’s say for a moment that you don’t work for a fashion and beauty blog. Just for a second. Now, ask yourself this: How many times a day do you think about fashion?

For me, that answer would probably be about three:

1. When I get dressed.

2. When I see someone wearing an outfit I like.

3. If #2 happens again.

That’s kind of it. It changes if I’m shopping, sure, but I am nowhere near the results of a current study, which found that women think about fashion 91 times every day. 91?!?! If you’re not blogging about it, what the fuck even is there to think about 91 times?

Granted, the study was done by an online retailer, Very.co.uk, but even so, that seems like a stretch.

What about you? How often do you think about fashion?