Target recently revealed that it’s switching up its brand offering. If you want specifics, the retailer is launching 12 new exclusive lines that will give you 12 really good reasons to shop there. However, athleisure fans are going to want to know about Joy Lab.
If you’re already a fan of Target’s C9 Champion activewear, you’re going to like Joy Lab because it’s like C9’s edgier sister. In a preview of the brands, Target described Joy lab as a “fitness-meets-fashion-and-function” range that’s for those who are “looking for a little edgier, street-fashion vibe.” In other words, if you want to wear the athleisure trend 24/7 while being comfortable and looking put together, this is your brand.
Target didn’t release any prices for the brand, but they did give us a preview photo of some of Joy Lab pieces. There’s a cute wrap crop top with colorblocking and coordinating leggings, a floral print sports bra, a long-sleeved red sweater with uneven hem and a sleeveless gray hoodie with a circular hem.
Ready to shop? Hold your credit card because Joy Lab won’t actually launch until October in Target. Until then, watch this space for more details about the range.
The Target Joy Lab range will launch in October.