When Target announced their spring collaboration with Finnish brand Marimekko earlier this month, we were instantly intrigued. The first photos featured bold prints and a variety of pieces ranging from swimwear to dining accessories to tents (yes, tents), and, well, it’s hard not to get sucked in to the impending joys of spring and springtime activities when you’ve got a whole collection practically crafted for your specific needs.
According to a press release, the collaboration was inspired by the feeling of eternal summer in Finland when the cold lifts and the sun stays out until close to midnight, and the carefree outdoor living situation that brings people together. Marimekko president Tiina Alahuhta-Kasko said,
“Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration. The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”
With over 200 pieces ranging in price from $8 to $500 for a paddleboard (don’t worry—the majority of the items go for under $50), there’s bound to be something for everyone. Sizes range from kids, what Target is calling “big kids” (basically teens), women’s, and plus size. Check out some of our favorite pieces from the Target x Marimekko lookbook below!
The Target x Marimekko collaboration will launch in stores and online on April 17. Click here for the entire Target x Marimekko lookbook!
(Photos: Courtesy of Target)