ELEVENPARIS–a casual sportwear brand based in a city you can probably guess–hired controversy-baiting lensman Terry Richardson to shoot the Spring/Summer 2012 campaign and cast a pair of grown-up models, Tali Lennox and Ash Stymest, to star. Even fresh off the fury over his Equinox campaign, it’s not a Richardson story without mention of the photog up to some sort of nefarious behavior and… here we go.

As part of his “naval gazing” series (our name), Richardson coerces subjects to don his glasses and give a thumbs up. If you’d like to see all kinds of models and semi-famous fashion industry people doing so, we recommend his Tumblr.

This time, though, he did it with little kids:

Poll: cute or unsettling?

(High Snobiety, who have video)