A new ad campaign from Philipp Plein features the extremely sexy Ed Westwick (he’s Chuck Bass!) in all sorts of titillating poses with model Sabrina Nait. Why, it’s almost like by buying these clothes, people are not merely purchasing a ridiculously overpriced version of normal clothes, but an aspirational vision of youth and beauty that’s been subconsciously planted in their…wait, never mind. Terry Richardson is there. It’s all fake, and everything’s fucked, and you should probably just buy regular priced clothes.

At least, that’s what this very effective ad campaign says to me!

(Via Styleite)

Photos: Terry Richardson