Marc Jacobs is having an unusual moment: the face of his women’s line is 45-year-old Helena Bonham Carter and for Fall, the men’s collection will be fronted by 53-year-old Welsh artist Cerith Wyn Evans. The designer (once so preoccupied with youth that he decreed only teens could walk his runway) is apparently having a model-free season. The brand’s effective house photographer Juergen Teller shot the ads, which I find more charming and likeable than any Jacobs campaign in recent memory.

Please note: these are some of the more SFW of the bunch. If you want to see a 53-year-old with balloons tied to his manhood, go here (you won’t regret it).