I really like Jil Sander but I hate pointlessly slapping logos on shit just to jack up the price. All we have to go on are these low-quality, opulently watermarked photos, so here’s what I figure: Jil Sander is known for sleek, minimal elegance so it’s not much of a logical leap to pair their aesthetic with modern technology. And this phone is not immediately tacky.

I am still unsure why this has to happen. (via Fashionista)