Purveyors of countless sweaty boots to pair with countless velour sweatsuits, Australian brand Ugg is launching an “upscale” collection, entitled Ugg Collection by Ugg Australia.

It’s a 30 piece line of shoes and handbags, the idea being to “harness the comfort of Ugg Australia in more upscale designs, with booties, stacked wedges and knee-high leather boots.”

Pictured above is VP of product Leah Larson, who told WWD, “A lot of our customers carry their designer handbag with the [Ugg Australia] classic boot, so we thought, Let’s give them something else that they can wear and still feel good [in]. We’ve been known for quality, and we took that and put it into a couture fashion line.”

…Apologies for nitpicking, but doesn’t ‘couture’ mean something custom, made for someone specifically? I thought the term was meant to convey that an item originates from an extremely limited run of highly detailed, hand-made pieces?

The prices may imply as much: they range from $500 to $1,195.

Will you be lining up for Ugg Collection?

(Photo via WWD)