Tom Cruise was once a very desirable sex symbol to a lot of people–before his eyes got that crazy look and we realized he’d been standing on a phonebook the entire time. Now he’s shirtless with belly tattoos on the cover of W–flanked by two unidentified models (we’re guessing Edita Vilkeviciute and Abbey Lee). Cruise has the fake ink in order to promote his upcoming movie Rock of Ages, a musical about Bon Jovi and belly tattoos and not eating carbs. Probably.

The film also stars Malin Akerman, Catherine Zeta-Jones, Alec Baldwin, Russell Brand and Julianne Hough. Here is the trailer, featuring Alec Baldwin in a wig and lots of corporate rock anthems from the eighties.