Listen, it’s not so much that I don’t believe that this is ScarJo, because I totally do. But when she’s upside down like this, you would never know it’s her. It requires me turning my computer upside down and gazing upon her creamy-white visage for a moment before I recognize the facial features that make up the face of this celebrity, about whom I feel so completely neutral.

What I’m saying is, why do they do this? Is it to be cryptic? Why? Why, if you pay a celeb as much money as Mango no doubt paid Scarlett, wouldn’t you want to feature them as close up and recognizable as possible?

Sounds like bad fiscal policy to me.