I’m kind of a sucker for those “X up-and-coming stars!” features. It’s fun to see how many of them I’ve heard of, how the magazine decides to present them, what the magazine gets right, what they get wrong, etc. Are they often arbitrary and based on who’s the most photogenic and who has relationships with what publicists? Sure. But as someone who works in media, I will say plenty of places make a good faith effort to try to figure out who is “bubbling up from the underground,” as they say.
V Magazine’s latest “Girls Of Now” feature contains some genuinely talented ladies, and has some great photography to boot. Click through to see Azealia Banks, Grimes, Cassie, Sky Ferreira, and more (music makers all) having a moment. Aren’t you just so proud?
Photos: V Magazine