In a bit of guerilla marketing, Alexander Wang has been projecting their new campaign video onto various walls located where fashionable New Yorkers are likely to be located. If you don’t live where the fancy people live, you can watch it above. Where is Raquel? Why is she wet? Why is it shot like one of the Saw movies? And why is she dancing with fire like that? Personally, I think she’s getting ready for Burning Man, but you can post your own theories in the comments.

(Via StyleList)