A new TV spot for YSL’s Belle D’Opium fragrance starring French actress Melanie Thierry has been banned from British television screens. Click to the roughly :29 sec0nd mark to see why:
Yup. Because she points to her arm and runs her finger down her wrist, suggesting… veins? Injecting heroin? Sweet, sweet opiates?
Good god! That’s the name of the fragrance itself!
Maybe it’s just me (and, uh, 96% of French women?), but I think banning an ad for alluding to the name of its product a little silly.
What do you think?