In a new promo for her “Material Girl” contest (by which she presumably hopes to find a better representative for her clothing line than Taylor Momsen), Madonna tries to poke a bit of fun at her intensely diva-ish image.

In the clip, Madonna sits having her hair fussed over and talking like a somewhat vapid pop star while her daughter Lourdes plays with her smart phone, eats fruit, and generally acts like a bored teenager. When discussing the nickname “Material Girl,” Madge laments the fact that people don’t “understand irony in this day and age,” and she also name checks that regrettable hydrangea incident. It would be an amusing parody, except I’m not convinced this is any different from how Madonna and Lola usually behave. What do you think?

(Via Fashionista)