Normally, I dislike wearing watches. I think it’s because I’m almost always late, and so wearing a watch for the most part only serves to remind me of my personal shortcomings while simultaneously causing my blood pressure to skyrocket. But these watches from WeWood, which designs timepieces made from recycled wood, are pretty fabulous in part because they don’t look like your typical watch.

Besides, their tagline is Feel the Wood, and who can pass up the chance to say that on a daily basis, like in this imagined conversation:

Friend: I like your watch!
Me: Thanks!
Friend: Where’d you get it?
Me: WeWood.
Friend: How does it feel to wear a wooden watch?
Me: Well, I guess you’ll just have to feel the wood to find out.

[Via Cool Hunting]