There are a lot of ways to give away free stuff, but this is one of the most interesting ones I’ve heard of. Jimmy Choo has teamed up with social-media platform Foursquare to give away a pair of their new sneakers. People who want to win can follow Choo via Foursquare. A pair of the shoes will be “checking in” at locations all over London, and one lucky winner will get their very own pair of kicks. According to a rep from Jimmy Choo, this is the first time that a product – rather than a person – has “checked in” via Foursquare.

If you want to win and don’t live in London…well, hope they do an edition for your city.