victoria beckham diane von furstenberg

Are you constantly wondering why anyone would say something is “a good pant” rather than “pants?” Or “wear the heel” please, rather than “heels?” Good question! Really good question!

Fortunately, The Guardian is tackling this bizarre phenomenon for you. Rachel Braier writes:

While I enjoy looking at the lovely shiny pages showing lovely shiny clothes, I find the language that accompanies these images equally compelling – and most peculiar.

Take the letter S, for example. In recent seasons it appears to have become redundant in the lexicon of fashion and style. It’s as if an edict has been issued from Vogue HQ banning its use.

Yes! And look, deep down, you absolutely know that Victoria Beckham tells her children to “put that excellent pant on one leg at a time.” I don’t know. I don’t know how much life advice she gives them and how folksy she is about it. But if she does, that is how she expresses herself.

Why? Why?  The Guardian suggests:

Why has this happened? Is it that the soft, curvaceous form of the letter S offends these rail-thin style mavens? Will they start using other letters in its place? Perhaps K or Z with their bold and angular lines will become a more fashionable choice.

This does remind me of the time in the 90’s when it seemed the height of cute to spell words that began with a C with a K. It was supposed to be krazy kute. It was not.

Braier concludes, very reasonably that:

Where fashion is concerned, the quickest way to make something seem new is to coin a new word or phrase to describe it. As Coco Chanel said: “Fashion fades. Only style remains the same” – as relevant to the written word as it is to one of Mam’Zelle’s little black jackets.

I believe she means that excellent black jacket.

Picture via Getty