Tavi Gevinson and a couple of her colleagues in fashion blogging have all begun posing for pictures sans makeup as part of something called “The Confidence Movement.” According to Stylecaster, this project “was initiated to combat the rise in negative self-image amongst teens,” and in particular, to “increase self-confidence, particularly in youth, in this harsh, media-driven perfection-hungry world.” I’m a little confused about who actually started this “movement” (the passive language and lack of links in its online coverage is strange), but whoever had it, it seems like a good idea in theory.

In addition to Tavi Gevinson, so far bloggers Kristin Prim and Mark Indelicato have also accepted the challenge, posting pictures of themselves that are make-up (and fancy hair styling) free:

As you can see, they all look pretty darn good without makeup on. Is this going to make regular, non-fashion-blogger teens realize that they don’t need to glop makeup onto their smooth child-faces in order to look nice? Or is it only going to make them feel worse about their disobedient hair and non-perfect skin? According to Stylecaster’s quote from the press release, “only 36% of seventh graders say they like the way they look,” and that is sad. It seems like this campaign has its heart in the right place, but maybe they should try expanding outside the circle of super-cute fashion bloggers to show a more diverse range of actual teenagers. In an age where pretty much everyone is posting pictures of themselves online, this shouldn’t be too hard. (Sigh.) Then again, the kinds of people who are eager to post non-made-up photos of themselves skew to the conventionally beautiful, for obvious reasons. It will be interesting to see what kinds of images pop up as the campaign spreads.