It’s official: we need to stop calling everything luxury. A Birkin bag? Luxury. A 24-meter HDMI cable? Not luxury. So what makes a $22 cable “luxury”? According to their product description, its connectors are plated in 24 carat gold “for optimum clarity in signal.” If that’s not enough precious metal for you, the cable also features “silver soldering to ensure optimum signal clarity.” I don’t know about you, but I’d rather waste my money on designer kitchen sponges or Prada teabags or something.