stellaIt’s no surprise that we love giving our Facebook fans access to lots of great goodies, whether it’s Benefit Cosmetics, Nine West boots or an iPad.

But today, being a fan of The Gloss on Facebook is going to pay off for a few lucky New York readers. We’re sending 25 of our New York-based Facebook fans invites to La Societe Stella Artois, an invite-only private members society that lets you log your social activities on Facebook and Twitter to win rewards points that you can put toward amazing experiences. Right now, points you earn will go towards winning an invite to Heidi Klum’s exclusive Halloween party.

So, if you live in New York City and get a Facebook message from The Gloss today, don’t be surprised. It’s just part of the way we show our Facebook fans that we care.

Become a fan of The Gloss today to be eligible for more prizes and giveaways like this in the future.