After drumming up some fun non-anticipation, it appears that People has deemed someone sexiest in all the land: it is Channing Tatum, star of Magic Mike. Here’s what People had to say about their difficult decision:

When PEOPLE’s Sexiest Man Alive 2012 agreed to star in the summer blockbuster Magic Mike, he embraced the role wholeheartedly, from working out three hours a day to waxing his legs. The 32-year-old even tapped into his experience as a onetime male dancer – handy for filming tricky scenes in G-strings. Tatum’s wife of three years, Jenna Dewan-Tatum, liked what she saw. “She thought it was hilarious,” he says. “You know, she married an ex-stripper.”

Elsewhere, we learn that he and his wife are “ready” for children and also that:

“I like to be lean,” said Tatum, who weighs 195 pounds. “If I get too bulky I can’t move well and I like to move,” he says. “When I’m not training, I get really round and soft.”

Do you reckon the magazine’s just baiting the internet into freaking out that Ryan Gosling was snubbed yet again?

Other honorees this year include Blake Shelton, Chris Hemsworth, Max Greenfield, Ben Affleck, Richard Gere, Matt Bomer, Oscar Pistorius, Denzel Washington, Damien Lewis, Paul Rudd and last year’s winner, Bradley Cooper. We don’t really understand People‘s selection process–we guess it involves a roulette wheel and a long list of white people–but Paul Rudd looks cute (if not, uh, unrecognizable):