Demi Moore  is the surprise star of Ann Taylor’s Fall ’11 campaign, as shot by Patrick Demarchelier at Rockefeller Center. Moore takes over campaign face duties from Katie Holmes (who had the Spring ads), saying, “I am delighted to collaborate with Ann Taylor. It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful.” They also pay well, presumably.

(via Glam)