Okay, I understand why you might want to change your logo to seem really edgy or modern. But in the middle of that meeting, did someone just jump up and say, “let’s throw caution to the wind! Helvetica font!” And then did everyone applaud? Were you drunk? Because I’m pretty sure anyone could have done this for you. It’s just your old logo inverted. Though I could be wrong, or just not minding the gap or something. Does this make you want to shop at Gap more? (If yes, will you like all our posts more if we type them in helvetica?) – Buzzfeed