Envy Kim Kardashian and Beyonce for their volumtious booties? Now you can add some plush to your tush with summer’s hottest new trend – padded underwear. – She Finds

Urban Outfitters in Soho caught on fire – Racked NY

Forgot your bathing suit but you want to go to the pool? The Standard Hotel now has vending machines where you can buy boardshorts and bikinis – CocoPerez

Covergirls for the coveted September issues have been released. See if your favorite made the cover – HuffPo

Like Vitamin Water? Lip Smackers lip balm and Vitamin Water have teamed up – BellaSugar

Are high end fashion brands next in line for a bail out?! Prada negotiated a $455 million loan to cover their long standing debt – WWD [subscription required]