The women in these ads look so happy and elegant, why, you’d hardly know they’re menstruating at all. The one up top is raising her gloved hands to the sky in exultation that she no longer has to wear a sanitary belt, while the one down below is smelling flowers as fresh as her down below.

Typifying the neutered 1950’s, the copy is as vague as possible, but I’m going to guess it means “because you are bleeding out of your vagina ;)” Also, ain’t it kind of crazy that just ten years (give or take) before the Summer of Love and all that, women were still wearing bustles? I think so.

It’s funny that tampon ads took until 2011 to really acknowledge that vaginas bleed blood. But if I have to choose between this and talking vaginas, I will certainly choose this.

(Via World Of Wonder)