When stars post their own photos on Instagram, Twitter and Tumblr of themselves supposedly not wearing makeup when they very clearly are, I am suspicious and also irritated. It just encourages the media to write pieces about how beautiful women are without makeup and faux-concern-trolling us to not do so. For example, Demi Lovato‘s recent “no makeup look” she posted on Facebook featured the caption, “Ladies, be brave today…take off your make-up and stop using those filters!! WE are beautiful!!!” Yes, I forgot that it’s somehow cowardly for women to wear makeup and use filters, because the magazines, television shows and album cover photos she’s been in have absolutely not featured either of those things.

Every time people encourage females to not to wear makeup, I get annoyed. This isn’t because I think women should use beauty products, but because it’s annoying to love wearing cosmetics as much as people like myself do and have everybody tell you it’s because you’re insecure, that men only like “natural beauty” (Jen explained this excellently here). I wear makeup for me, as many women and men do, and I don’t need somebody telling me why I should stop or how I should look instead just to appease their sensibilities on female self image.

Do not get me wrong — women are beautiful without makeup. I just am sick of media outlets sending these absurd mixed messages obnoxiously critiquing celebrities who are actually not wearing makeup and are caught by paparazzi while on the way to yoga, then simultaneously praise others who take their own snapshots and certainly have products on their faces. I do makeup tutorials because I love makeup and know many of you do, too, but I also never would criticize a woman (or man) for being unmade up because frankly, that’s stupid.

It’s not inherently “brave” to not wear makeup unless you are extremely afraid of how you look without it, in which case, yes — it takes some courage. However, it’s important to note that she is (A) wearing makeup and (B) still informing fans on how they should look. It’s brave to do anything you’re uncomfortable with, whether that’s wearing makeup, not wearing makeup, jumping out of a plane or saving a cat from a burning building.

Anyway, if you would like to get the same “no makeup look,” except in the same way she did (you know, with makeup), here’s a how-to.

Step 1: Start fresh, as usual.

Wash your face using a light exfoliant or cream cleanser to keep it looking so fresh and so clean clean. And also grumpy, if you are me.


The “no fucks were given” makeup look!!!

Step 2: Use tinted moisturizer.

You can feasibly use BB cream here if you’d like a little more coverage, but a lightly tinted moisturizer will also work just fine.


Step 3: Cream blush.

This stuff looks the most natural since it blends into your skin, whereas powder blush can rest on any hairs or bumps and be more obvious. Choose a color that’s similar to what your cheeks’ natural skintone is after you’ve just been exercising or in the cold.


Step 4: Eyes.

Curl your lashes and apply one coat of mascara (black-brown if you have light hair, black if it’s darker).


Step 5: Eyebrows.

Fill in your brows with a bit of eyebrow powder using an angled brush in small, light strokes. Comb them up with a small brow brush and apply a bit of gel to keep them in place.


Step 6: Lips.

Glide a bit of berry-tinted lip balm without any shimmer or sparkle onto your lips. Add a little highlighter like Benefit’s High Beam to your Cupid’s bow and center of your bottom lip, then blend. Voila! You look not made up despite totally wearing makeup. Believe me, I’m sure you look stellar without makeup, too, but this is how you get the “naturally pretty” or “no makeup look” that people are typically touting whenever they write about ’em in magazines…


…despite using all of this, if not more.