Penelope Cruz–and her suddenly famous lookalike sister Monica–are in a new TV spot to promote the Nintendo 3DS. The ad begins with the two sisters lounging around some fancy pool area, playing Mario. Eventually Penelope loses and, in the process, loses a bet. As you can see, above (in the last ten seconds of the video).

We’d like point out that the sales and marketing team at Nintendo, despite transparently and cynically trying to make a commercial destined for “viral” fame, did just that. Well played, Nintendo.