Prince Charles takes a stroll through the hills of Deepdale Hall Farm on April 3, 2009.

Prince Charles spent today in Cumbria, where he launched a trust to preserve the red squirrel and participated in a “Seeing is Believing” tour of sustainable projects.

The Red Squirrel Survival Trust, of which the Prince of Wales is Patron, aims to save Britain’s red squirrel from extinction. Prince Charles finds the little creatures “utterly charming” and described how some of them have become tame enough to come inside his house. Unless action is taken, red squirrels may disappear in the U.K. within 10 years.

"I cannot think of a better mascot for our country than the red squirrel. Perhaps that might make people realise what it is that they are about to lose," said Prince Charles.

The prince, as President of Business in the Community, also toured the Deepdale Hall sheep farm, which has a history dating back to the 17th century. The farm is rated for rural tourism and employs sustainable practices. A visit to Second Nature, an insulation company, capped the royal’s day in Cumbria.

via: POW website; Image: Newscom