It’s that time of year! Time for the pumpkins to get carved and for the turkey to get on the table, and time for the Victoria’s Secret fantasy bra — the one that usually runs in the millions of dollars — to hit the runway.

The bra has been a staple of the Victoria’s Secret mystique (and what a mystique it is!) for 16 years now, and this time around, it’s being modeled by Alessandra Ambrosio. Ambrosio took to “Good Morning America” to unveil the undergarment, which is worth $2.5 million. It’s embroidered with sapphires, rubies and diamonds, and comes with a matching chain that wraps about the waist.

It’s also a floral motif, which is adorable, because adorable is what you’re going for when you drop $2.5 mill on a piece of lingerie.

Anyway, the unveiling itself was also a little weird, with crowds in Times Square chanting “show that bra” as Ambrosio and two reporters stood in front of a huge Victoria’s Secret box. So, awkward. But show the bra they did. Ambrosio said that wearing the garment is like “being Cinderella for one night.”