Prince Charles is harnessing the power of social media to spread awareness about the world’s rainforests. In this video, which was launched on MySpace, Prince Charles describes The Prince’s Rainforests Projects and a campaign that features several celebrities and, in a humorous twist to an old association, a large green frog.

This webcast is historic, in that it is the first time that a senior member of the British royal family has used a social networking site in an official capacity. For Prince Charles to choose this issue for such a milestone demonstrates 1) how close this is to his heart, and 2) how well he understands the need to get the message to those who can affect the most change.

Have you signed up yet? The rainforests need you and me.