Ladies! Time to take offense!
I mean, okay, no. They are probably not that offensive, these beer cans. Though I will say that I think depicting a lady’s gartered leg and crotch on the side of a can does reinforce the notion that beer is a “man’s drink.”
Which it isn’t. Studies show that 88% of women drink beer, and 27% prefer it to other alcoholic beverages. I think beer became a “man’s drink” just because women weren’t involved in the brewing process. There’s no evidence women don’t like and drink beer. And yet, every time makers of beer try to appeal to women, they respond by changing the taste so it’s bubblegum flavored or something, or making the can pink. Otherwise, we do end up getting left drinking out of a lacy-black-underwear-crotch beer can.
I don’t think that’s offensive, really, but I wouldn’t mind seeing one advertisement that doesn’t just depict beer as something “men who love sexy ladies” do. What about a beer commercial with women drinking Bud? What about one with gay men? That would be pretty eye-catching, right?
But, really, who am I kidding? I hate beer. I’m a 12%-er. Maybe this appeals to people who like beer? Maybe it appeals to you?