What exactly was the thought process behind this ad? Was the thought process “you know who is a warmly beloved character? Satan, from Rosemary’s Baby. We should make the man in this a lot like him.” And after that was complete, was the thought process then “you know what would make this even more appealing? If the guy “with his fathers eyes” then pointed out his beautiful wife’s minor imperfections.” It’s cool because… his wife is wearing a scarf and offering legitimately helpful advice?

Hell, works for me! Let’s all try Kayak!